BTL planning, organization and realization of events

Below the line is marketing promotion of products without which one can not imagine a modern and complete marketing campaign. BTL helps improving sales immediately.
BTL are fine data-based campaigns because of their specialties are easily measurable.
Modern marketing campaigns are becoming increasingly specialized and narrow recommend the product segment of consumers that is expected best response. The consumer has to see, feel and try the product, to give his opinion about the end result - all in all a collection of invaluable data that make the new concept of experimental marketing.
BTL is in addition to the measurability and focus more firmly attached to the sale of another reason - BTL campaigns serve to increase sales on point of the sale, because such promotional activities designed to stimulate consumption.
 Within BTL activities POSH & media can organize various kinds of events.