LAFARGE

POSH&media supported Lafarge  in the organization of official handover of the keys for 7 houses in Obrenovac to 7 families.
 
The concept of the event included the preparation of materials for a protocol, and implementation of the event on the site. The agency has developed a key visual, which is later used in further communication and was adapted on various formats.
Agency designed/produced:
-electronic invitations
-folders (press kit)
-CD labels (press kit)
-printed media releases (press kit)
-key hangers
-panel for displaying keys
-scenery behind the speakers
-PR activities (preparation of press, calling the media, international transport, distribution, press kit, press clipping)
-Filming at the location and editing of a promotional video about the activities of Lafarge on the occasion of the May floods in Serbia
-Installation of audio equipment on the site with technical support for sound, electricity and scenery