The task of POSH&media was to lease the stand and the space at the Fair, to do the complete visual of the stand, production, organization and branding for the stand, design and make all the promo materials both print and video, to hire hostesses and take care of their uniforms and branding, to organize setting up and dismantling of all elements at the stand, to organize and monitor the video presentations of the members at the stand itself as well as provide assistance at B2B meetings.
Unfortunately, very few of those who are “creating” brands understand that a brand is actually a “concept”. It is embodied in a clear system of values, a concept is a journey, a path down you’re leading the consumer.