POS promotion

Point-of-sale (POS) Promotion = Sales promotions. When it comes to consumer products, even today all purchasing decisions are made ​​at the point of sale. It is still the center of the globe. But in a sea of different promotions at sale (in-store promotions) is not an easy task to distinguish from the others.
Many in the region are experiencing promotion as some nice hostesses that offer a specific product in front of branded booth. As part of the marketing mix, promotion involves a broader range of promotional activities that need to be carefully selected and planned. What is common to most 'in store' and 'out store' promotions, direct contact with the consumer - the so-called 1-2-1 (one-to-one) communication.