Building good relations with the public is a long and complex process, which must be based on the development of internal and external relations. Therefore, it is necessary in addition to the internal organization of public relation activities, the company pays special attention to the creation and implementation of external PR strategy, tailored to the needs and habits of customers in a particular market.
Also, it is important to remember that public relations are not reserved for the construction of the image of the big companies, but lately imposed as a necessity for the success of small and medium enterprises. In fact, they both need to be aware that without good communication with customers and the public at large, it is practically impossible to build a successful business.