Street marketing

Street marketing is a form of communication that is performed on the street, whose job is to entertain people, in order that they are active participants in the promotion. Street marketing is aimed mainly at people aged 15-25 years, but the effect exists and with other age categories.

Street marketing has a number of advantages such as bonding and establishing a direct relationship with consumers, it is cheaper and innovative, and achieves better targeting of market segments. Street marketing can be a good way to pull the audience right in the store by using coupons, free samples and gifts, including large keys and other traits.